EVENT PRODUCer
CONCEPTION | DELEGATION | EXECUTION
CONCEPTION
- Creating a unique event specific to a brand and/or goal (Celebration, Fundraiser, Competition, etc.)
- Designing brand and visual assets for marketing and merchandise (Logo, website, copy, posters, social media assets, etc.)
- Understanding budgets and finances around an event and achieving specific fundraising goals
DELEGATION
- Developing a team of people and delegating roles and duties appropriately
- Outline timelines and deadlines for all details (Ordering materials, permits, etc)
- Creating action items and realistic to-do lists with all parties involved
- Regular meetings/check-ins to maintain constant and clear communication with all details to keep the machine running smoothly
EXECUTION
- Heavy planning and preparation to make the days leading up to the launch flawless, effortless, and stress-free for all parties involved
- Running through and confirming all necessary functions of the event are set up for success and operation
- Being fully present and prepared for any situation/emergency and staying calm and collected whilst event is in effect
Ex NOVO EVENTS
Sample of events from the past two years.
BEER FESTIVAL
United in Beer is a New Mexico statewide collaborative beer festival that benefits the Somos Unidos Foundation hosted by Ex Novo Brewing Company. The Somos Unidos Foundation is a 501(c)(3) dedicated to creating positive outcomes for New Mexicans through art, sport, community, and unity.
The 26 participating breweries were randomly paired together in a live draft back in February and together selected the beer style they would collaborate on for the United in Beer Festival held in May.
HOLIDAY ALE TRAIL
12 Oregon breweries each brewed and served their own specific Gristmas beers, and served them at their locations to encourage people to come in, try the beer, and support local breweries in the holiday season. The 12 Beers of Gristmas were on tap for people to try during the first two weeks of December, and the trail ended with a final event at Ex Novo Brewing Company where people were entered into giveaways based on the number of breweries they visited.
We made custom passports for the event and all the participating breweries saw an increase in business from the ale trail. The final event was also a collection event for Hygiene4All, and every donation item brought was an additional entry for prizes.
BEER FESTIVAL
12 Oregon breweries each brewed and served their own specific Gristmas beers, and served them at their locations to encourage people to come in, try the beer, and support local breweries in the holiday season. The 12 Beers of Gristmas were on tap for people to try during the first two weeks of December, and the trail ended with a final event at Ex Novo Brewing Company where people were entered into giveaways based on the number of breweries they visited.
We made custom passports for the event and all the participating breweries saw an increase in business from the ale trail. The final event was also a collection event for Hygiene4All, and every donation item brought was an additional entry for prizes.