14+
years of
creative
leadership
17
industries, craft beer to Olympic sports to trades
Ground Up
strategy, design,
& launch all in one place, from one person
"the glue"
said at more
than one
company
the outside eye
with inside-level
commitment.
I’ve built brands across seventeen industries.
Craft Beer ✧ Olympic Sports ✧ Sports Media ✧ Athlete Management ✧ Education ✧ Hospitality ✧ Events ✧ Nonprofits ✧ Tech ✧ Outdoor Recreation ✧ Medical Sales ✧ Medical Devices ✧ Retail Strategy ✧ Interior Design ✧ Home & Spa ✧ Moving & Organizing ✧ The Trades ✧
Most of the people I work with are brilliant at what they do. Branding just isn’t what they do, and it shouldn’t have to be. Your time is best spent on the parts of the business only you can run, and mine is best spent here.
Every project starts with research. I learn your industry from a branding and marketing angle: what’s current, what has held up over time and what hasn’t, and how your competitors show up, including what’s working for them and why.
Then I look closely at you. The best brands I’ve built started with what was already great about the business. My job is to make it impossible to miss, so when you see your finished brand, you see yourself at your best.
who i work best with
I don't specialize in industries.
I specialize in the moment when a brand
needs to get serious about who it is.
Founders
Starting Fresh
You have the vision and need someone to make it real. I'll visually, verbally, and strategically get you off the ground and a clear path forward. Let's build something you'll still be proud of in ten years.
Companies at an
Inflection Point
You've grown past your old brand, or made upgrades that require your image to do the same. While it worked then, it could be stronger now. Time to rebuild the foundation, not just refresh the logo.
Teams That Need
a Director
You have designers. You need leadership. I embed with your team, align the vision, and make sure every touchpoint is pulling in the same direction.
Experts who can’t explain what they do.
You’re great at the work and stuck on the words. That’s exactly where I’m most useful.
What I do:
Launch-ready. Everything you need to go from idea to open for business: logo, brand deck, website, business cards and print, and your social presence set up where your people actually are.
How it works:
Starting a brand can feel like a hundred decisions at once. It’s really four steps.
1. Listen. We start with what you’re building and who it’s for. No templates.
2. Find your place. I map your market and figure out where you stand apart.
3. Build it. Name, identity, voice, and every asset, made to work together.
4. Launch with a plan. You leave with a brand that’s live and a clear idea of what comes next.
Beyond the Launch
Web. Ongoing updates, maintenance, and new pages as your business grows.
Social. Management, content, and custom templates your team can use on their own.
Print and merch. Collateral, signage, packaging, and seasonal merch lines, from concept to production.
Programs. Courses, workbooks, and curriculum structured so people actually finish them.
Events. Intimate dinners and tastings to sold-out public festivals, including the vendors, volunteers, and crew it takes to pull them off.
Project leadership. Timelines, progress tracking, and team coordination, so the work keeps moving when you’re busy running the business.
If it touches your brand and you’re not sure it fits, ask. It probably does.
Brands I've built
Ex Novo Brewing · Craft beer
Four years as creative director managing multiple brands within the brand: 400+ labels and a brand system that scaled to multi-state distribution.
Back to Life · Chiropractic Physician Private Practice
Logo and Brand Build Guide.
CG Sports Management · Olympic sports
Personal brands for elite athletes.
Stieglitz Product Group · Retail strategy
Brand and website to launch a consultancy.
Great Falls Brewing · Craft beer
Built the brand before the doors opened, from the taproom to 50+ labels.
Telfair & Co. · Interior design and staging
Website for a Portland design and staging company.
Aureus · Medical devices
Brand launch for a new medical device company and their research.
Elizabeth Wilson, LLC · Research
Naming, website, and print for a new research arm.
Viking Hot Tub & Spa · Home and spa
Logo and brand identity. Website. Marketing Materials.
OutRec · Outdoor recreation
Established the brand, website, and social presence for a Pacific Northwest outdoor directory.