HER Services
I take on a small number of projects at a time because the work I do requires actually knowing your business. I'm not here to hand off a file and move on. I'm here to help you build something that holds together, looks sharp, and actually sounds like you.
Brand Strategy & Creative Direction
This is where we start. Before anything gets built or designed, I help you get clear on what your brand actually is, what it stands for, who it's talking to, and how it should feel in the world. I work with founders, marketing teams, and creative departments to develop the strategic foundation that makes every design decision easier and more intentional. This is the work that keeps everything else from feeling scattered.
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What this looks like: brand audits, positioning, messaging frameworks, creative direction for campaigns or rebrands, consulting on design and story direction, working alongside your internal team to align vision with execution.
Graphic & Print Design
I design the things people actually hold, see, and remember. Marketing materials, packaging, signage, social content, event collateral, all designed to feel like your brand, not just your brief.
What this looks like: marketing materials, social graphics, print collateral, business cards, brochures, packaging.
Illustration
Sometimes a brand needs something you can't find in a stock library. Custom illustration adds character, warmth, and distinction to a visual identity in a way that nothing else does. I create illustrations that feel like they belong, not like they were added on top.
What this looks like: custom brand illustration, editorial illustration, icon and spot illustration systems.
Brand Identity & Design Systems
Once the strategy is clear, I build the visual world around it. Brand identity work goes beyond a logo. It's the full system of how your brand shows up: the marks, the color, the type, the voice, the texture. I build systems that are cohesive and specific enough that anyone touching your brand knows exactly what to do with it.
What this looks like: logo design, full brand identity systems, visual guidelines, brand refresh and evolution work.
Web Design
A website should do the work of making someone trust you before they ever reach out. I design sites that are clear, intentional, and visually sharp, built around your actual goals, not just what looks good in a mockup.
What this looks like: site design and layout, visual direction, collaboration with your developer or build in select platforms.
Not sure what you need?
Some of the best projects I've worked on started with a conversation, not a brief. If you know something needs to change but you're not sure where to start, reach out. I'm good at helping people figure that out.