I’ve been a standout creative my whole life. What I figured out early is that I love making something meaningful even more than making something beautiful. Beautiful matters, but it only works when it means something to the people it’s for.

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That’s fueled me through fourteen years and a lot of different rooms. I’ve designed hundreds of labels and merch lines, launched personal brands for Olympic athletes, built dozens and dozens of websites from scratch, and produced events from intimate dinners to sold-out festivals. And I am sometimes the one doing the designing, sometimes the one leading the team, sometimes doing it all, and almost always the one people called when something needed figuring out.

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What I’m actually best at is people. I notice what motivates someone, where the friction is, and what isn’t being said. Clients tend to tell me what’s really going on early, because they can tell I’ll take it seriously and bring some new perspectives and serious problem-solving to it. I’ve been called the glue at more than one company, and I take that as the highest compliment.